Mobile Food Business Plan: Marketing

Marketing, Sales, and Projections 

You will need to create a clear marketing plan that will allow you to spread the word about your food truck.  This can include a campaign with everything from business cards, postcards, flyers, advertisements in the newspaper, as well as online Facebook campaigns, a website, Twitter account, etc.  You need to show that you are going to be marketing constantly in order to help people find out more about where you are and what you have to offer that the competition doesn’t.

Spreading the word about your company will not only get you noticed, but it can help to bring in profits.  In this section of your business plan, you need to think about your customers once more and where you can reach them.

With the growing using of online advertising, you have more opportunities than ever to send messages to others, but you will want to show that those you will be targeting will find your messages online.

Think about:

  • How you will advertise
  • Where you will advertise
  • Low cost ways to advertise
  • Time you will spend advertising

The good news is that you don’t have to spend a lot of money in order to have effective marketing.  You can find a number of free advertising options, and these should be outlined in your business plan.

  • Plans for graphic support
  • Plans for marketing and website maintenance support
  • Where your logo and message will be displayed – posters, stickers, cards, postcards, etc.

In this virtual and constantly connected era, you should also begin to consider how you can note who your repeat customers are and how you can reach out to the online.

  • Twitter
  • Facebook
  • Newsletters
  • Regular email updates
  • Coupons
  • Etc.

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